www.aaaexchange.com/SeizeTheSummer
For many, the result will be a realization they should “Seize the Summer” and travel this year, AAA believes.
It’s time to separate general economic anxiety from personal financial reality
“Given all of the negative economic news of the past six months and our society’s newfound frugality, some otherwise well-off consumers are feeling a little awkward or uneasy about leisure travel this year,” said Doug Bower, vice president of AAA Travel and Financial Services. “For this reason, AAA wants to remind consumers there may never be a better time to travel than this summer. By carefully assessing our individual economic circumstances and personal travel situation many of us may realize traveling this year should not be seen as a guilty pleasure, but as something we should get out and enjoy. By going now, we also will be doing our part to get America’s economy moving again.”
AAA’s recommends a quick financial check and a companion “travel needs assessment” before deciding whether to take an extended vacation this summer. Consumers should consider whether they are:
AAA believes millions of Americans can positively answer these questions, providing reasonable assurance that a vacation trip – even an overseas journey, extended cruise or adventurous package tour – is definitely within reach this year.
Travel decisions are not always about dollars and cents
AAA further suggests travelers may want to self-evaluate their emotional need to travel this year.
The Association’s “Travel Needs Assessment” asks about recent or upcoming life experiences and travel patterns, including:
“Would-be travelers that answer ‘yes’ to any or several of these questions should make travel a high priority budget item this year,” Bower said. “We all need to refresh and renew our emotional well-being from time to time. A trip that is all about relaxation, expanding personal horizons, marking a special or significant occasion, or time with family and friends is an excellent method of doing so.”
Visit AAA.com or speak with your AAA Travel professional to plan and book your next vacations. AAA members receive exclusive Member Benefits when booking through AAA Travel. AAA.com offers members the best publicly-available rate on partner hotels 69 percent of the time.
As North America’s largest motoring and leisure travel organization, AAA provides more than 51 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.
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